Director, Marketing Effectiveness - Chicago, IL (Greater Chicago Area)

Director, Marketing Effectiveness

KPMG US - Chicago, IL (Greater Chicago Area)

Job Description

Business Title: Director, Marketing Effectiveness
Requisition Number: 35835
Function: Advisory
Area of Interest: Marketing
State: Illinois
City: Chicago

Description: KPMG’s Advisory Services Practice focuses on fundamental business issues — managing risk, increasing revenues, controlling costs — that organizations, across various industries, should address in order to help them flourish. We help companies to identify and manage risks inherent in business processes and technology systems that support business objectives, and provide them with the information needed to help them meet their strategic and financial goals. Services are specialized to help clients mitigate risks across an overall risk spectrum. We are currently seeking a Director in Strategy & Operations for our Management Consulting practice to join us in our Chicago office.

Responsibilities:* Lead key business development activities for our customer strategy and growth advisory practice related to marketing strategy and transformation, including targeting key C- level clients in the healthcare industry, proposing services and closing opportunities related to marketing effectiveness and transformation
* Lead highly skilled client and KPMG work teams throughout the project lifecycle by leveraging approaches in customer experience, loyalty programs, and sales and marketing strategies
* Execute process transformation, measurable improved operational performance and organizational restructuring
* Establish client value propositions that tie financial metrics and CFO focus areas directly to operations business improvement
* Participate in continual development and publication of thought leadership and service offerings
* Assist partners with practice administration including resource allocation, career development of staff, and other people management decisions
Qualifications:* Eight years of management consulting experience providing external advisory services directly to Healthcare and Healthcare Insurance related clients in the area of marketing effectiveness, marketing management, campaign management, channel process transformation and change management
* Bachelor’s degree in a related field from an accredited college/university; MBA from an accredited college/university preferred
* Experience with process improvement for marketing, sales, and customer experience processes focused on process and performance management for customer-facing products and services for Healthcare clients
* Demonstrated ability to analyze critical business requirements, identify deficiencies and potential opportunities, and develop innovative methodologies for enhancing competitiveness, revenue and customer service offerings
* Experience managing marketing software implementation lifecycles related to project phases, planning, testing, training and deployment
* Ability to travel at a significant level, as needed
KPMG offers a comprehensive compensation and benefits package.

No phone calls or agencies please.
KPMG Affirmative Action, Equal Opportunity Employer, M/F/D/V. KPMG maintains a drug-free workplace.


GL: 3

GF: 15292

Company Description

KPMG LLP, the U.S. audit, tax and advisory services firm, operates from 87 offices with more than 23,000 employees and partners throughout the U.S. Our purpose is to turn knowledge into value for the benefit of our clients, our people, and the capital markets.

KPMG delivers a globally consistent set of multidisciplinary services based on deep industry knowledge. Our industry focus helps KPMG professionals develop a rich understanding of clients' businesses and the insight, skills, and resources required to address industry-specific issues and opportunities.

 

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